What a Chocolate Bar Can Tell You About Your Wedding Invitations

I recently opened a Raspberry Dark Chocolate bar of Chocolove. Aside from being fair trade, organic and just generally delicious, these bars also all come with a love poem tucked into the wrapper - a sentimental treat for you to discover upon opening. And as I sat there, savoring my chocolate bar and chewing on this poem, it had me thinking about its parallels with wedding stationery.

There is of course the surprise and delight factor - something I have practiced for years in customer service. The element of the unexpected woven into the packaging, something that catches your eye, slows you down, invites you to savor. It transforms something ordinary and every day, like opening a chocolate bar or a wedding invitation, into a magical experience for the senses. And who doesn’t want that?

But beyond the surprise and delight element, including a poem inside a chocolate bar (or inside your wedding invitation) taps into something deeper in us. It reaches beyond the taste and sensibility of a bar of chocolate - tasting good and coming from a just origin - and it touches our heartstrings. That human part inside of us that is hungry to connect, make meaning, and tell stories. I also believe that this is the part of us that makes memories, and is why I always reach for this brand every time I am hungry for rich chocolatey indulgence. Any bar of chocolate can taste good and have good ingredients, but does it include a special something that is going to stop me in the middle of my day and make me feel something? Only Chocolove can do that.

Similarly, any wedding invitation can be both beautiful and informative. But can it reach that third thing? Can it touch your guests’ heart strings? Can it communicate a personal detail, a shared memory, or a heartfelt sentiment? Can it make people feel something? That is the kind of wedding stationery I strive to create with my clients.

So, consider this your invitation, to reimagine what your wedding invitations - and your wedding itself! - can be. Reaching beyond beauty and information, let’s touch the heartstrings of your guests through personal illustrations and poetic wording. Let’s invite them to slow down, savor your love story, and feel something.