What a Chocolate Bar Can Tell You About Your Wedding Invitations

I recently opened a Raspberry Dark Chocolate bar of Chocolove. Aside from being fair trade, organic and just generally delicious, these bars also all come with a love poem tucked into the wrapper - a sentimental treat for you to discover upon opening. And as I sat there, savoring my chocolate bar and chewing on this poem, it had me thinking about its parallels with wedding stationery.

There is of course the surprise and delight factor - something I have practiced for years in customer service. The element of the unexpected woven into the packaging, something that catches your eye, slows you down, invites you to savor. It transforms something ordinary and every day, like opening a chocolate bar or a wedding invitation, into a magical experience for the senses. And who doesn’t want that?

But beyond the surprise and delight element, including a poem inside a chocolate bar (or inside your wedding invitation) taps into something deeper in us. It reaches beyond the taste and sensibility of a bar of chocolate - tasting good and coming from a just origin - and it touches our heartstrings. That human part inside of us that is hungry to connect, make meaning, and tell stories. I also believe that this is the part of us that makes memories, and is why I always reach for this brand every time I am hungry for rich chocolatey indulgence. Any bar of chocolate can taste good and have good ingredients, but does it include a special something that is going to stop me in the middle of my day and make me feel something? Only Chocolove can do that.

Similarly, any wedding invitation can be both beautiful and informative. But can it reach that third thing? Can it touch your guests’ heart strings? Can it communicate a personal detail, a shared memory, or a heartfelt sentiment? Can it make people feel something? That is the kind of wedding stationery I strive to create with my clients.

So, consider this your invitation, to reimagine what your wedding invitations - and your wedding itself! - can be. Reaching beyond beauty and information, let’s touch the heartstrings of your guests through personal illustrations and poetic wording. Let’s invite them to slow down, savor your love story, and feel something.

Why you should think of your wedding invitations like a love poem.

Poetry is a beautiful art form that has been shared between lovers for centuries. Its sonorous, highly specific yet simultaneously simplistic qualities can often hit straight to the heart, connecting with a reader in a way that other art forms cannot. So, why wouldn’t you think about your wedding invitations - which literally communicate a commitment of love between two people - like a love poem?

There are a few components that, in my mind (as a spoken word poet turned wedding stationery artist), make up a good poem. A good poem has beautiful, song-like language that just sounds good, yes. But it’s more than that! It should contain intimate, specific details that end up communicating so much more than if they were generic or overarching (the hit of “I love you” vs. “I love the way your feet twitch when you get excited”). A good poem also has an economy of words, where each word is carefully chosen to be included - or not included! And, it often has a sense of transformation or alchemization - where tragedy is turned to triumph, and the ugly is made beautiful in the telling.

If you want wedding invites that feel poignantly personal, that maybe bring your guests to tears, and that tell the story of your love (which you’ll need to practice for your actual wedding day), here’s how these elements of poetry can play into your invitations.

Beautiful, songlike language - This can look like alliteration or rhyme. Metaphor or simile. Painting a picture with words. Anything other than the usual “so and so requests the honor of your presence.” You are likely spending a lot of money making the invitation look beautiful - so shouldn’t it sound beautiful, too?

Specific details - While this can certainly come from the illustrations and artwork your designer includes, the actual words you choose can get personal as well. Think - quotes pulled from love letters or favorite phrases shared throughout your relationship. Nicknames you have for one another. Details about the venue you’ve chosen or the items you’ve added to the menu. Lyrics from your song. These details will connect to the heart of your guests, helping them feel who you are and how you want to tell you love story. And, if done right, it will also help them connect to their own love stories.

Economy of words - Keep it simple! You don’t want to cram up the page with a bunch of fluff, especially if you are working with a talented stationery artist whose work you want to showcase. Choose words that hold weight, and don’t worry so much about tradition. All you really need to tell people is who the wedding is for, where to be and when, and how to RSVP. The rest is up to your poetic genius!

Transformation - I don’t know about you, but to me, a good love story involves a beginning, middle and end, where the couple has to go through something together to emerge stronger and more united. Okay, I just described the story arc of every rom com ever - but really. While you don’t need to air out your dirty laundry on your wedding invitations (I highly suggest you don’t) there is beauty in sharing the journey you’ve been on together, in big or small ways. Perhaps this is something you save for your wedding day, or more so something that you think about it general (i.e. you don’t have to only share the rosy parts), but if there is a detail that alludes to the journey you’ve been on, know that it is certainly allowed to live in your wedding invitations. Which are, after all, little love poems sent out to all the people you care about, inviting them to celebrate your greatest work of art yet - your marriage.