What to Include in your Wedding Stationery
You’ve probably googled this before and given yourself a minor aneurysm. There’s a lot that can go into wedding stationery - but I’m here to remind you that not everything has to. Take a deep breath. Remember - it’s 2024. You did not hire Emily Post as your wedding planner. This is your wedding, and you only have to include what feels important to YOU (and 1-2 people whose opinion really matters to you, like your fiancé and your mom, for example).
These days there are so many different ways people approach their invitations - from sending digital invites with music accompanying, to putting all the info on their wedding website that they send out in an email, to sending out full invitation suites that they design themselves on Minted. There is so much variety, which can feel overwhelming - but it doesn’t have to! It also means that there’s room for you and your fiance to have the wedding - and the wedding stationery - that feels like you.
That said, if you’re here, you’re probably the old fashioned type that likes receiving and sending a paper invite, and you’re hopefully looking for something a little more personal and fun than the classic invitations you’re used to seeing. If that’s you, I’m glad you’re here! I’m going to break down what goes into wedding stationery, and give you my two cents on what to send and when.
Before the Day Goods - Surprise! This is everything that goes out before your wedding day, typically in two installments.
-Save the Date - These should go out one year to six months before your wedding. The earlier the better, especially for destination weddings, so that people have time to plan their travel, book their accommodations, all that good stuff. As with the title, these are meant for people to “save the date” for your wedding, so don’t feel like you have to have your entire wedding planned out before you send these.
The invite itself is usually postcard style, including the couple’s name, date and location of your wedding - along with a link to your wedding website as well (if you have one). Stylistically I like to keep these on the simpler side (such as with a portrait of the venue) and leave the bulk of the design for the main invitation.
-Invitation - This goes out roughly four months to six weeks before your wedding. Again, the sooner the better, especially if your wedding requires travel.
At this point, you should have more of a sense of where all of your wedding events are happening, what kind of vibe you want, attire, etc, and your invite is an opportunity to welcome people into that vibe. It should get people excited, and if you work with me, at least one person should want to frame it (I hope). It can also serve as a reminder for people to finalize their travel plans if need be, an opportunity to fill them in on important details, and an encouragement for their RSVP.
Many pieces can go into this - not only the formal “please join us for the marriage of so and so,” but also a schedule of events cards, RSVP card, maps, invites to other more “exclusive” events like a rehearsal dinner, etc. Again, you can really play around with what you want to include here - but my Standard package covers the basics of what I think every couple needs.
On The Day Goods - This includes all of the signage and paper goods needed on your wedding day. It’s an opportunity to incorporate the design from your invitations to give your guests a cohesive feel, and to fill people in on all the things (like what they’re eating, drinking, listening to, etc). This can include but is not limited to:
-Ceremony Program
-Drink Menu
-Dinner Menu
-Table Signs
-Welcome Sign
-Escort Cards
-Place Cards
After the Day - This is your thank you notes! These can go out up to one year after your wedding day, but I suggest getting started once you return from your honeymoon (if you go on one). It’s a great way to keep the memory of your wedding alive, and thus I think the actual note you send should reflect that memory as well - with an illustration of your florals, or a photo of you and your new spouse, or a continuation of your invitation design. Need a last minute thank you note made just for you? I’ve got a custom greeting card set option on my website separate from my wedding stationery packages to get you going, and would love to work with you.
The moral of the story? Do what feels good to you, while thinking of your guests’ experience throughout the process. This is your wedding, and people will remember and enjoy the things that felt like you, not like what Emily Post told you to do.
Yours Truly,
Sage