When I started this whole thing it had nothing to do with greeting cards.

It was January, it was my birthday, and so I bought myself a set of watercolor paints with money from a gift card I had received. I was going through some internal struggles at the time and just needed some inspiration. So I started to draw these small, simple, caricature-style self portraits, depicting myself in a way that was strong, creative and empowered. Things I felt about myself but was having trouble gaining access to at the time. So I drew them into being. I had no formal training; I didn't watch instructional Youtube videos; I just drew. And slowly, over time, I started developing a style that was mine.⁠ ⁠

It wasn't until months later, in the middle of the pandemic, lying on the floor, that the idea came to me to turn these little drawings into greeting cards. It didn't come to me in a dream, it didn't come to me in a vision from my higher self, it came to me from my sweet boyfriend who had seen me sit in my room for hours bent over these small card-shaped paintings, only to complain to him later about not having something to do that felt like mine. I had been searching for it for months--something that would give me purpose and joy and meaning--as if it were some faraway thing. But, when Matt said that to me, to make my paintings and sell them as cards personalized to the customer, it was the tiniest tap on the shoulder, showing me that that thing had actually been right in front of me the whole time.⁠ ⁠

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They say necessity is the mother of invention. They just don't always say that sometimes, the necessity lies in the inventor herself.

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My mother always taught me to write thank you notes.

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“I Think I’ve Always Been an Entrepreneur,”